Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares Quotes By : Rosser Reeves | Added By: rumapaul
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand Quotes By : Rosser Reeves | Added By: rumapaul