A vision is not just a picture of what could be it is an appeal to our better selves, a call to become something more

Leaders must pick causes they won't abandon easily, remain committed despite setbacks, and communicate their big ideas over and over again in every encounter

Leaders must wake people out of inertia. They must get people excited about something they've never seen before, something that does not yet exist

Mindless habitual behavior is the enemy of innovation

Creativity is a lot like looking at the world through a kaleidoscope. You look at a set of elements, the same ones everyone else sees, but then reassemble those floating bits and pieces into an enticing new possibility. Effective leaders are able to

People often resist change for reasons that make good sense to them, even if those reasons don't correspond to organizational goals. So it is crucial to recognize, reward, and celebrate accomplishments