Publicity is media exposure, and this places the person, place or thing in the public eye. There are publicity quotes about celebrities and those who are relatively unknown. Some people seek out publicity while others shun it, and the type of exposure is just as important. Sometimes publicity is a good thing, and few celebrities go without a publicist to keep their name and image in the news on a regular basis. Sometimes publicity is designed to promote a specific person or product, and sometimes people find themselves exposed by the media when they would prefer not to be. Scandals occur because bad behavior is publicized. Some actors and actresses find that if they do not have publicity they are soon forgotten by a fickle public, and this may make it harder for them to land roles in new movies and shows.