Old myths, old gods, old heroes have never died. They are only sleeping at the bottom of our mind, waiting for our call. We have need for them. They represent the wisdom of our race

If you dream the proper dreams, and share the myths with people, they will want to grow up to be like you

Myths are public dreams, dreams are private myths

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success it is in the realm of myth, to which measurements cannot apply

Misfortunes are, in morals, what bitters are in medicine: each is at first disagreeable; but as the bitters act as corroborants to the stomach, so adversity chastens and ameliorates the disposition

Man seeks to escape himself in myth, and does so by any means at his disposal. Drugs, alcohol, or lies. Unable to withdraw into himself, he disguises himself. Lies and inaccuracy give him a few moments of comfort.

I believe that imagination is stronger than knowledge - myth is more potent than history - dreams are more powerful than facts - hope always triumphs over experience - laughter is the cure for grief - love is stronger than death

No matter what a woman's appearance may be, it will be used to undermine what she is saying and taken to individualize - as her personal problem - observations she makes about the beauty myth in society

What the British must never believe about themselves is that they are good at games, strong in adversity, but lousy in bed. It is a myth invented by jealous foreigners.

I don't like the word 'superstar'. It has ridiculous implications. These words - star, stupor, superstar, stupid star - they're misleading. It's a myth