Marketing is advertising and promoting goods or services for sale, and there are many avenues and techniques that can be used to do this. Marketing quotes reveal that everyone has favorite methods that they use. Some use television for marketing campaigns, others use newspaper or magazine ads. Today social media marketing can be highly effective because it reaches out and engages consumers in a way that other avenues does not. The best marketing campaign is one that gets the message across and attracts the attention of the potential buyer. There are many marketing campaigns that fail because they do not contain a strong message or show consumers how the product or service that they advertise will benefit the people who buy it. Marketing always targets the potential customer the company wants to attract.