We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it
Advertising can make or break any business, and even the best product will not be a hit if it is not marketed correctly. People tend to be annoyed by ads that they are not interested in, and the best ads are the ones that appeal directly to the specific need that the consumer has. If advertising is not well thought out and carefully planned then this may turn off potential customers instead of drawing them in. The best ads will show exactly how the product or service will meet the actual needs that consumers have, while the worst ones will try to appeal to the emotions without offering anything of quality.