Quality is a word that refers to a standard or level of measurement. There are quality quotes about products, people, and even places and establishments. When you get top quality this means that you are receiving something that is exceptional, with no flaws or errors. When comparing grades an A+ indicates superior quality work that stands out above the rest. Product manufacturers have strict quality controls in place to make sure that ever product produced is the exact same and meets the same standards. A quality restaurant will serve the freshest food possible rather than serving typical meals that only require reheating in a microwave and which are highly processed. Consumers today expect high quality products and services, and they are usually quick to complain if these are lacking.