The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success it is in the realm of myth, to which measurements cannot apply
Man seeks to escape himself in myth, and does so by any means at his disposal. Drugs, alcohol, or lies. Unable to withdraw into himself, he disguises himself. Lies and inaccuracy give him a few moments of comfort.
I believe that imagination is stronger than knowledge - myth is more potent than history - dreams are more powerful than facts - hope always triumphs over experience - laughter is the cure for grief - love is stronger than death
No matter what a woman's appearance may be, it will be used to undermine what she is saying and taken to individualize - as her personal problem - observations she makes about the beauty myth in society